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How to Organise a Running Event

Feb 27, 2025 | Athlete ID, News, Organising an event

So, you want to organise a running event? Whether it’s a quick 5km or an ultra-marathon that makes runners question all their life choices, event organisation takes some serious planning. While we’re not claiming to be race-organising masterminds (we’ll leave that to the pros), we are experts in athlete identification. We make sure runners look official with race bibs, event tattoos and other items that make your event day feel like a big deal and run smoothly. However, we have worked with organisers worldwide, so we’ve picked up a thing or two.

 

Step 1: Choosing Your Race Type

First things first – what kind of running event are you putting on? This will set the tone for everything else, from logistics to runner expectations. You could also include fun activities as part of the race day experience. This is an effective way of engaging participants in your event as well.

  • Determine the Purpose: Identify whether the event is for charity fundraising, community engagement, or promoting health and fitness.
  • Select the Race Type: Choose from various formats such as fun runs, competitive races, themed events, or virtual runs.

5KM & 10KM: The Gateway Races

The perfect entry-level events. A 5km (3.1 miles) is ideal for beginners, charity runs, and fun runs, while a 10km (6.2 miles) attracts more seasoned runners who want a challenge without committing to a marathon. These events are relatively easy to organise – fewer aid stations and road closures.

Half Marathon: The Middle Child

A half marathon (13.1 miles) is the sweet spot for runners who want a real challenge but aren’t quite ready to commit to full-on marathon madness. You’ll need to plan aid stations, road closures, and maybe some entertainment along the route to keep morale high. Expect a mix of dedicated runners, first-time half-marathoners, and those who “forgot” to train but still showed up.

Marathon: The Big One

The classic 26.2-mile suffer-fest. Expect serious runners, charity racers, and bucket-listers. But more importantly, expect a serious logistical challenge. Marathons are arguably the hardest races to organise due to their sheer scale. They last for hours, require extensive road closures, and draw massive crowds. Take the London Marathon, for example – packed trains, enormous spectator numbers, and a whole city affected by the event. You’ll need meticulous planning, with hydration stations, pacing groups, medical teams, and traffic control all in place.

Ultra Marathons & Trail Running: The Adventurous Side

Anything over a marathon is classified as an ultra, which ranges from 50km races to multi-day, 100-mile epics through mountains, deserts – you name it. These require next-level logistics, including overnight checkpoints, medical crews, and a solid support network to keep runners from questioning all their life choices. Our very own Chris has organised one of these himself! Check out how he did it here.

Trail running often goes hand-in-hand with ultras, but you can find trail events at any distance. These races come with unique challenges – uneven terrain, elevation changes, and unpredictable weather – so course markings, safety measures, and hydration planning are essential.

One emerging trend is the Backyard Ultra – a format that makes organising the event far easier. Runners complete 4.167miles (that decimal is important, because it means 24 hours equals 100 miles) loop every hour, on the hour, until only one remains. It’s a test of endurance, mental strength, and pure stubbornness (and it significantly simplifies logistics!).

 

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Step 2: Planning the Course

  • Route Selection: Opt for a course that showcases local landmarks, offers scenic views, and ensures runner safety. A well-planned route isn’t just about logistics – it’s a marketing tool. Scenic courses with hidden gems (like lesser-known parks or picturesque trails) can make your event more appealing to participants. Weigh the costs of permits and road closures against the experience you’re offering – sometimes, a unique setting can be a big draw, even if it requires a little extra planning.
  • Distance Accuracy: Ensure the course is accurately measured to meet the specified distance, be it 5km, 10km, half marathon, or marathon. Runners will not forgive you for a 9.8km “10km”.
  • Safety Measures: Identify potential hazards, plan for medical support, and ensure clear signage throughout the route.

Medical and safety arrangements

Runner’s love pushing themselves to the limit, sometimes a little too much. Ensure medical staff and safety measures in place. Check out your local ambulance services website, most will provide event-specific medical services and will have booking details available on their website. If you are based in the UK, organisations such as St John’s Ambulance are great for event medical services.

 

Sportstiks tattoos at The ROC
Woman smiling at the finish line

Step 3: Securing Permissions and Insurance

  • Obtain Permits: Contact local authorities to secure necessary permits for road closures, park usage, and public gatherings. For race permits try The Trail Running Association and England Athletics.
  • Insurance Coverage: Acquire liability insurance to protect against potential risks and claims.

Step 4: Sorting Out the Essentials

Once you’ve picked your race, it’s time to tackle the essentials:

Start & Finish Line Magic

A solid start area keeps everything running smoothly (pun intended). Runners for different paces help prevent chaos, and a buzzer or starting pistol adds to the excitement. As for the finish line – make it epic. Medals, a cool-down area, and an enthusiastic announcer calling out names go a long way in making runners feel like champions.

Race Bibs: The Non-Negotiable

These are the holy grail of runner identification, making it easier for officials, photographers, and spectators to track who’s who. Plus, they double as a pretty cool souvenir.

Step 5: Assembling a Competent Team

  • Volunteers and Staff: Recruit individuals for roles such as registration, course marshals, aid stations, and medical support.
  • Assign Roles: Clearly define responsibilities to ensure efficient event execution.

Step 6: Budgeting and Sponsorship

  • Financial Planning: Outline all potential expenses, including permits, equipment, marketing, race bibs and amenities.
  • Seek Sponsors: Sponsorship can significantly ease financial pressure. Approach local businesses, sports brands, and other relevant organisations for sponsorships. Additionally, participant registration fees can help cover costs. Race bibs and event tattoos are great for sponsors – giving them visibility while enhancing the event experience for participants.

Step 7: Marketing and Promotion

A great event deserves great marketing. Use social media, running clubs, and past participants to spread the word.

  • Target Audience: Identify and understand your potential participants to tailor your marketing efforts effectively.
  • Utilise Multiple Channels: Promote the event through social media, local media outlets, running clubs, and community boards.
  • Engage Participants: Offer early registration discounts, create engaging content, and provide regular updates to maintain interest.

Step 8: Registration Process

  • Online Platforms: Set up an accessible online registration system to streamline participant sign-ups.
  • Data Management: Keep accurate records of participants for communication and planning purposes.

    Step 9: Race Day Execution

    The big day is here! Keep things running smoothly with a strong team, clear communication, and backup plans for everything – weather issues, last-minute dropouts, confused runners, you name it.

    • Setup and Equipment: Arrange for start/finish lines, timing systems, water stations, medical tents, and restrooms.
    • Volunteer Coordination: Ensure all team members are briefed and positioned appropriately.
    • Race Timing Matters: Many runners rely on accurate, reliable timing, so choosing the right timing partner is essential. Companies like FR Systems, used by events like the Brentwood Half Marathon (which we sponsor), offer chip timing and registration services.
    • Contingency Planning: Prepare for unexpected situations such as weather changes or medical emergencies.
    • Enjoy it! If the hard work has been done in the planning section the day should be a fantastic experience
    Group of runners at the start of a race

    Post-Race Activities

    • Awards and Recognition: Organise a ceremony to honour top finishers and acknowledge volunteers and sponsors.
    • Feedback Collection: Survey participants to gather insights for future improvements.
    • Cleanup Efforts: Ensure the venue is restored to its original condition, adhering to environmental considerations.

    Final Thoughts

    Planning a running event might seem overwhelming, but with the right event organisation, it’s a challenge worth taking on. This guide gives you a starting point – one you can refine and expand on as you gain experience. And if you need top-notch race bibs – well, you know where to find us.

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